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2019: After the Escape From New YorkSearching for something else I stumbled upon this movie and of course the title caught my eye. Especially with 2019 in it. Mankind will prevail if it can survive the year 2019 https://88-films.myshopify.com/products/2019-after-the-fall-of-new-york-dvd-the-italian-collection-26 After the bomb drops, the world is divided into two fractions; on the one side are the evil Euracs, and on the other, the Pan-American Confederacy. Parsifal (Michael Sopkiw, Blastfi ghter) is sent by the President of the Confederacy (Edmund Purdom, Absurd) into the wasteland that was once New York; in an effort to rescue the last fertile female on the planet, the beautiful Giara (Valentine Monnier, Monster Shark). Extracting the key to mankind’s survival will not be easy; as they battle mutants, treacherous Confederacy personnel and the lethal Euracs that infest the barren and brutal landscape. Notice the name of the website and its logo on the top left of its page? 88 Films. This Italian film maker also created a movie called Hands of Steel. This doesn't ring any specific bells except for the Holy Grail talk. Which I believe is currently Meghan Markle. MM. Today is Marathon Monday apparently. The Boston Marathon. Well this movie is said to be influenced by another movie that seems much more related to possible future events. A movie that was made in 1981 but takes place in 1997. 22 years ago. Escape From New Yorkhttps://preview.redd.it/phl6ym3dnes21.jpg?width=580&format=pjpg&auto=webp&s=0efefff0b912cff46a91223d4e6f9554a91876fa Escape from New York is a 1981 American post-apocalyptic science-fiction action film co-written, co-scored and directed by John Carpenter. The film is set in what was then the near-future year of 1997, in a crime-ridden United States that has converted Manhattan Island in New York City into the country's maximum security prison. When Air Force One is hijacked by terrorists and crashes into New York City, ex-soldier and federal prisoner Snake Plissken (Kurt Russell) is given 24 hours to rescue the President of the United States. https://preview.redd.it/9ug8di6zpes21.png?width=1336&format=png&auto=webp&s=97ff967b208d6ea99f5e39a88597adb0f84d8f49 https://preview.redd.it/8u724ohsyfs21.jpg?width=2628&format=pjpg&auto=webp&s=75413600e355e29956f34c88779b8a8432b91de2 https://preview.redd.it/3fm5jtbvyfs21.jpg?width=1100&format=pjpg&auto=webp&s=e7cd4b5ad87c1c7d8898618c81671b93eabcedf0 ESCAPE FROM NEW YORK REMAKE IN THE WORKS AT FOX FROM UPGRADE CREATOR LEIGH WHANNELL ESCAPE FROM NY: More Than ONE THIRD of New Yorkers Plan on Fleeing De Blasio’s Big Apple Not even death is an escape from New York’s expensive real estate |
Questions | Answers |
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So if he was making more than 500k it would be okay in your book? That's pretty messed up. | Seems like I'd be even more of a piece of shit if I was that successful. |
Are you involved much with the general goings on of the casino? If so, what goes through your head when you see huge amounts of money being gambled away by someone who doesnt know when to walk away? | Yes, I'm an executive so I'm in touch with most everything that goes on. Most of the time when I see something like that, I just say "good for us" and try not to think about whether or not the person can afford it or not. |
How much do you make a year? Unless you are making like $500,000+, then you are a piece of shit. you are destroying thousands of people's lives so that you can make a living and afford your bmw and other status symbols. | I don't make $500K a year so I guess that makes me a piece of shit. |
What is the worst most tasteless thing you or the casino in general did to make money? | I, obviously, like to think I'm uber classy. But in general I think paycheck cashing promotions are pretty tasteless. E.g., Cash your paycheck and get 5% of the total value in free slot play. |
Can you ELi5? Sorry, to me that just sounds like you hand over your $1000 you earned, and get back $50? Which seems wrong...? Or do you get an extra $50? Hmmm... Thoroughly confused myself. | Let's say your check is $1,000. The casino will cash your check and then also give you $50 in promotional credits to be used on the slot machines. The idea is that since we've given you some "free" money to begin playing the machines you will also dip into the $1,000 cash that we also handed you. |
Are there any clauses that prevent you from just spending the $50 in free bets and cashing out the $1k without actually playing with it? | No, you get the $1K in cash and the $50 can only be used in the slot machine. I've done this once when I started my new job and my direct deposit wasn't set up yet so they issued me a live check. |
How many people just walk directly out of the casino after cashing the check with their 5% bonus? | I don't know, I've never run this promotion but generally speaking when we give away promotional credits, the "walk rate" is in the 25% range. |
How often do you go to the strip clubs in vegas? If you go how much do you spend? Do you get treated better if they know what your job is? | I really don't like them so not often unless someone is in town that wants to go. I don't have a moral objection, just think it's a waste. "Hey do you like to eat steak? Give me $20 to smell this delicious steak! No, you can't try it!!!". |
So that having been said, I might spend $20 to give to the girls on the stage and maybe a lap dance. | |
No, I don't get treated better because of my title really. They usually just care about how much money you spend and that's it. | |
What are some sneaky strategies that you use to get people to spend more money? I don't mean obvious things like having ATMs...but things related specifically to gambling.. | Ummm... Off the top of my head I think the sneakiest thing is probably side bets on table games (e.g., play an extra $5 and if your two cards are a pair then you win $25) because the odds are terrible or things like advertising low table game limits but modifying the rules (e.g., blackjack pays 6:5 vs 3:2) to increase the house advantage. |
Some casino customers are super cheap and only play $1 Blackjack. Others are whales and the casino spends a lot of money to attract them, but they are rare. Somewhere in between, I imagine, there are customers who spend a significant amount and exist in numbers to make most of the casino's profits. | First, we quantify most everything by "theoretical worth". That is, how much we can expect to win from you based on the house advantage of the game you play and how long you play. The general formula is decisions per hour X house advantage X hours played X average bet. So, $25/hand at blackjack X 1.5% house advantage X 2 hours played X 60 decisions per hour = $45 in theoretical worth. |
Is that true? How much does a "bread and butter" customer gamble in a day? | Second, It really depends on the particular property. The number is a lot higher for Wynn then it would be at Joker's Wild (a really, really dumpy casino on the outskirts of Vegas). That having been said, most places will be very happy to have you if you are in the $150-300 a day in theoretical worth range. |
That sounds pretty affordable. Assuming a 30% comp return I guess that comes out to $50-90 in comps a day. | 30% includes the stuff we send you in the mail generally too so at the $300 range you could expect a room and a meal a day. |
What kind of awful rules are you using to have a 1.5% house advantage, or is that number based on the average player being really terrible? How much in comps would I actually generate for two hours of $25 a hand Blackjack? | I just threw the 1.5 number out there. We also factor in skill into house advantage so as to be more favorable to the player, comp wise. comp wise we'd probably give you 15% of the $45, or $6.75. That's just in what we call discretionary comps that the pit supervisor or host can give you. Then you could expect another 30% in the mail via free bets, hotel, food, etc. |
I guess you need to register with the casino loyalty club so you know what we are spending. | Correct. |
I currently reside in Arizona, where you can't swing a dead cat without hitting an Indian reservation and - as a result - a casino. | Well I've worked all over the country and, yes, of course we always keep an eye out on new competition that would impact our existing customer base, especially as the business has seen much more legalization in new jurisdictions in the past 20 years. |
The casino/resorts are getting increasingly sophisticated. Better facilities, better entertainment, and better marketing. | For Vegas, I think most strip properties have dealt with this by investing in properties in regional markets so as to send their customers to their Vegas properties so it is pretty accretive. Someone from Harrah's Ak-Chin in the Phoenix area gets offers from Harrah's Las Vegas quite often. |
Is this something the Vegas casinos consider a rising threat, welcome competition, or something else? How do you - as a marketing guy - react to the fact that a trip to a casino no longer necessarily means a trip to Nevada or New Jersey? | The bigger problem really is for the markets where they were a monopoly for some time and really rested on their laurels. Reno and Atlantic City come to mind. Those markets are dying fast and there really isn't much upside. In Atlantic City, for example, you have casinos buying competitors just to close them so as to reduce the inventory. |
What really happens when somebody wins on a slot machine? Like, what is the behind the scenes stuff that we don't see? Are they checking out the cameras to make sure it was that specific person before they payout? What if you switch seats? What if an underage gambler wins?... What if they switch seats with an of-age gambler?? Honestly, I've never done that, but I've always wondered the underage stuff because I've never ever got carded on slots! I've won hand-pays before (nothing really exciting) and they always hit me with the tax form. What do you guys do with the tax form? Does it get sent out from you guys or does it remain my responsibility from thereon? | I worked as a slot analyst (analyzing machine performance) years ago and never on the floor so I don't know/remember the exact steps. Essentially, though, it's verifying that the machine is functioning properly and recording the details of the jackpot for audit/regulators. If it is a taxable jackpot ( >= $1,200) then we are required to fill out the IRS W2G form to report it to them for tax purposes so at that point we have to get your ID, etc. to facilitate that. Then of course, there is the matter of actually paying you the money, verifying that it is the correct amount, etc. The tax form does get sent to the IRS. You can request the taxes not be taken out of your jackpot as you are only taxed on the net win at the end of the year. |
How did you get involved in the casino bussiness? | 1/2.) Just needed a job and applied to a very entry level job and worked my way up. |
Did you set out to work at one or did it come about another way? | 3.) It can be fun and exciting. |
What do you enjoy most about your job? Least? | 4.) There's a lot of pressure to make money/meet your budget so all of the bullshit that goes along with that. Dealing with politics, having to adjust staffing, etc. And I don't like that at my level the usual tenure is 2-3 years so you move around a lot. I'd like to be more settled, especially in a place I'd really want to live for a long time and I don't feel like I have much control of that in this business. |
1) When you talk about being moved around a lot, is that relating to being moved around in what you do at a particular casino? or more like which casino your working at? 2) Do you feel that your skills at this current job gives you fallback options should your tenure run out? ( Such as in other service based industries?) | 1.) I mean there is only one of me at every casino so if something happens whether I don't like where I work or what something different (e.g., more money) or they don't like me (shocking, it happens!) then the likelihood that I have to move is high, especially if I'm in a city that only has a handful of casinos. 2.) I obviously feel like my skills could take me anywhere! But in reality, it has been tough to change industries when I've tried. Usually places like hotels don't pay as much as casinos and look for more sales-related skills and restaurants don't really have marketing people except at the corporate office whereas my skills are more analytics-oriented. And both usually pay less than casinos. |
time I went to Vegas (around 30 years ago) it still had that "mob" vibe. When I got married there in the 90s (I joke now that I gambled on marriage in Vegas and lost half my stuff) it was much more "corporate" and "family friendly." The "What Happens in Vegas" campaign seemed to try and change that perception. Do you think there's value in returning Vegas to a more "wise guy" kind of feel...playing up the classic vibe, or is it just a big collection of theme parks with gambling? | The problem with returning to that type of vibe is that it's difficult/impossible given how big the casinos are. Sure it was easy for Benny Binion to control everything and not be "corporate" when the old Horseshoe was literally 1/10th the size of MGM Grand. |
What was UNLV like? Did you live in the dorms? It seems like a strange school where everyone commutes and there's no college life around the campus. What are the pros and cons of going there? | I went there for grad school so was older and had a wife and a house. It is definitely a commuter school so there's not a lot of school spirit. I went to undergrad a school with a huge, huge, huge, football program so it was a bit of a change for me. I also didn't find the students to be terribly bright (with exceptions, of course). On the upside, a lot of people like living in Vegas and the Hotel Administration College (where I went) has very, very good brand recognition. |
Do you find people have lots of misconceptions about the casino industry? | That the games are rigged and that we love giving away a lot for nothing/little in return are probably the two biggest. |
So what's up with prostitutes and the casinos? I understand that prostitution is illegal in Vegas, but that they're still there. Is it like the movies, where they're just hanging out in the casino bars waiting to be picked up? | Yes, they hang out at the bars and then there are services you can call and have them sent to your room. If it's overt, casino security will clear them out of the bar area but the vice cops generally focus on human trafficking kind of stuff. |
As an insider, what do you think the job prospects are in the industry for someone with a similar education background, but no casino experience? | 1.) The industry relies heavily on industry experience so job prospects are good if you're willing to start in a low position and work you're way up. If you go to UNLV and get the degree I got and expect for some casino to make you a Director of VP with no experience then you're going to be very disappointed. |
Is that just bizarre luck? | 2.) Bizarre luck. |
What does the industry think about states with Indian reservations that prohibit casinos like Texas? | 3.) Definitely potential opportunity. I've read about that small tribe in Texas. It'll happen eventually in Texas. The people in Louisiana will not be happy, though. |
Is it viewed as a potential opportunity for growth with a small tribe, more competition, or a wedge to open the state to gambling? | 4.) No problem! |
For every average person out there, would you suggest not playing? I mean, in the sense that, it's just not a viable option? | Viable for what? Making consistent money? Then definitely not. If you are entertained by thrill of gambling and have the discretionary funds to do it, then by all means. |
Aw okay! cool. Any idea why people do it? Is it just a thrill? Would being a "whale", make more of a difference? | For the people that do it for entertainment, it's the thrill of anticipation. |
Was it hard getting a job with such a detailed degree? | My undergrad degree is pretty bland, political science, so it wasn't hard at first. I did my grad degree in casino management because I was living in Vegas, wanted to get an MBA, didn't want to take 2 years off from work to get a full-time degree, didn't have the support of my job to get an executive MBA, and didn't like UNLV's MBA program. |
EDIT: Thanks for answering my first AMA question! Really good answer too! | NP! Keep asking away! |
What's your favorite aspect of your job? And do you like to gamble yourself? | 1.) It can be exciting. Picking new acts to play in your showroom seems more exciting to me than selling propane. 2.) Yes... |
What is the best way for tourist to get the best bang for buck in your casino for entertainment, food, gambling etc to have a good time and not go broke? | I'm currently working at a Vegas strip property. |
If you can answer in terms of Vegas, that would be great also. | Unless you have something more specific in mind, the first place I'd direct you to is the Las Vegas Advisor Top 10 Deals List. |
With legal online poker gaining momentum which might mean eventual legal online gambling for other house games online; are the casinos doing what they can to kill this before it starts or your thoughts on this? | Las Vegas Sands / Venetian is actively trying to kill it (which I don't really understand) but everyone just sees it as a means to make more money so are ready to pounce when it's legal. |
I don't know if you're still answering questions, but what are the qualifications for being, say, a Texas Hold'em Dealer in Vegas, specifically your casino, and are the dealers specific to just one game? I.e. omaha, hold 'em, pai gow, stud... Also, without being too specific, what is the average annual income for said occupation? Are the dealers payed solely by tips/do they get to keep all tips? | 1.) Generally there are poker dealers and table games (e.g., blackjack) dealers. Few do both. Among the table games dealers, most know multiple games as the more you know the more hirable you are. In terms of the qualifications it's just that you've gone to some sort of dealer school (there are commercial ones and some casinos do it in-house), experience, and a live audition. 2.) Really depends on the market and the casino. At the high end like Wynn or Venetian they will do close to $100K/year but at an entry-level place it could be more like $25K/year. It's base salary plus pooled tips (aka tokes). |
3.) You've never thought of dealing the WSOP? They need as many dealers as they can find. | |
Do Casino's design their decor for different target groups? | Of course. Hard Rock and Cosmo are designed for younger demographics and Wynn and Venetian for older affluent ones. |
I find all Casino's to be outright horrible to my senses due to the noise/flashing lights. | Encore and the new Barrymore are definitely designed for the Asian gambler. And you'd, obviously, have to assume the casinos in Macau are, too, although I've never been. |
Could you describe your typical work day? also I've had some great times a Joker's Wild! | Ha! I honed my dice skills at JW! |
Typical work day is get to work and look at the previous day's financial results and react accordingly. I.e., ask the analysts to pull numbers, talk to the head of a certain department about their opinion on something, etc. | |
Emails emails emails. | |
Then it's usually a lot of meetings about upcoming things whether it be planning an event, approving new advertising, doing the strategic planning for the property for 2015, meeting with vendors, etc. | |
Emails emails emails. | |
By this time the numbers or reports I've asked to be run are ready so I sit down and look at them and act accordingly (e.g., hey, looks like we're spending too much on postage to mail to customers too far away, let's change the way we do this for next time), etc. | |
Emails emails emails. | |
Then it's usually time to go home but 2-3 times a week I'll have a dinner or event to go to with a vendor or colleague or someone from the press. | |
Emails emails emails. | |
Probably 2-3 Saturdays a month I'll go in and work for a few hours just to catch up on stuff or if there's an event to meet and greet players, make sure everything is going well, etc. | |
Emails emails emails. | |
Has the rise of 6:5 blackjack been hurting the game's popularity, or are there enough people who don't "get" the odds change (or don't care) that it all works out in the end? Is the odds change enough to swing the game back in the casino's favor in the long run even if players count cards? And what about continuous shuffling machines: have any of the casinos you've been with used them, and how did the players react? | The masses don't care about either especially if you're able to offer low limits. The limit and the number of decks is what attracts people to a bj game. Still never going to allow counting. |
Is is harder to get jobs in the background or management functions of the casino? | Well certainly there are more what we call "front of house" positions (dealers, porters, servers, bartenders, etc.) than "back of house" positions (accountants, IT, warehouse, etc.) so in terms of pure numbers, yes it's easier to get -any- FOH than -any- BOH position. |
I'm an IT grad looking to move back to Vegas and wondered if there were more "non-floor" jobs than actually functional jobs. | That having been said, if you're wanting an IT position shouldn't be too hard if you're willing to work anywhere and have a little experience. If you're wanting to just jump into the CIO job at Bellagio, more difficult. |
Great! thank you. I've got about 8 years under my belt, but dear god...no CIO for me. This really eased my worry about options. thanks. | You should be OK as long as you're not too picky. |
Just how rigged are the automatic roulette machines? | They aren't. The games have to go through pretty rigorous testing by the state or an agency of the state to be allowed to be sold. Gaming Labs International is one such company. |
I would think that SEO campaigns and similar web based marketing would be ineffective techniques for a casino in a place like Las Vegas. Is this the case? I know I'm quite late but I would love to know if you have time. | We definitely do SEO/SEM campaigns but primarily for hotel related keywords for people looking for hotel rooms. I worked at a place a little outside of the main city in the south one time and we'd buy broader search terms for people looking for "entertainment in main city" in case they didn't know there was a casino nearby. |
Thanks for the response. I was just curious about engaging people in person in public? Do you operate campaigns on the street such as call to action flyers or similar? Are there laws specific to this type of promotion in Las Vegas? | Not a typical marketing channel most casinos explore, but it's not entirely unheard of. Sorry I'm not entirely sure of the laws. |
Who owns the casino you work at? Is it one guy or a publicly traded company? | I'd rather not say as I don't want to be outted but I have worked for large publicly traded companies, privately held companies (e.g., owned by hedge funds), and publicly traded companies where one individual owns the majority of the shares. I've never worked at a privately owned casino owned by one individual, though. |
How do I get over 65 year olds excited about my product? | Without knowing what said product is, the best thing I can say is to figure out how to make it relevant to them. |
What does a marketing exec. at a casino make a year? | Depends on the size of the property. 75 at a small riverboat casino to 250 at a large place like Bellagio. |
To succeed in marketing, what is the first step to landing a successful job? and what should be the over arching goal in mind to maintain a competitive advantage over fellow competition as well as new shifts in market trends? | 1.) be tenacious. take any job you can get. be a sponge and learn everything you can. |
2a.) don't be afraid to fail, but be smart (and profitable) about it. | |
2b.) don't rest on your laurels. stay in touch with your customers. | |
Go on ... What does a casino do in that regard? | From a gambling standpoint, people in that age range like penny slots so we offer a lot of penny slots. We put on shows that would appeal to them. We would make the decor more classic vs hip. Etc. |
I've always wanted to work in the gaming industry. I have a strong sales background and a B.S. degree... which department would you recommend to get my feet wet? | Probably player development which is the department that deals with VIP guests or maybe special events/promotions. |
What's the best movie you've seen this year? You did say we could talk about life in general... | Absolutely! 12 Years a Slave. |
Edit: Also, Dallas Buyer's Club. | |
Dang, haven't seen it yet...will have to wait for it on DVD or streaming. Edit: Haven't seen that one either. I'm starting look like a Philistine. | It's pretty heavy but sometimes that's good. |
Do you prefer to market for families or adults? Casinos are adult fun, but I've noticed a shift in the past decade. | Definitely adults. |
Your AMA was one of the best, you answered almost every question, so if you're still answering here's one: If a young person comes in and wins more than 100k and then just leaves, would you suspect him/her of anything? | It really depends more on the manner in which you win and how you behave. We're required by law to fill out a Currency Transaction Report for transactions over $10,000. So if you got to that point you would have already given us your ID, etc. We'd obviously make sure that surveillance is watching you to make sure you're not cheating but if you're on a random hot streak and betting $10K/hand then it wouldn't be a huge deal at most strip properties. |
How about a free load just this once? lol. But hypothetically what would 10 grand get you :( | At my place, (which is not an uber classy place like Wynn or Venetian), you'd get pretty much whatever you'd want. Suite, dinners, limo from the airport, show tickets, etc. We'd generally reinvest in you 30% of your loss so just figure out what $3,000 in comps would get you. |
What advice can you give to new grads who want to get into marketing, but can get work due to lack of experience? | As I mentioned in a previous post, I believe you really just need to be tenacious and take anything to get your foot in the door. It's a very crowded field, especially on the what I call "pretty picture" side of marketing. I wish I had a more specific answer to give you. |
What does being a marketing executive involve? | I usually say I'm in charge of driving profitable revenue. The departments that report up to me are charge of advertising, promotions, entertainment, public relations, direct mail/database marketing, and VIP marketing. |
I'm coming to Vegas in December from Australia, can you PM me your email address? | Just PM me. Happy to see if I can help |
Do casinos hire interns? I'm currently a student at a public university. | Absolutely. I think most of the major companies have management training/internship programs. Go to their careers websites. Caesars Entertainment, MGM International, Pinnacle Entertainment, Penn National Gaming, etc. |
Would you recommend a job in marketing? what skill sets would be helpful for marketing? i'm interested in it but not entirely sure what it's about. | I think the best combination in today's world is to be more right brained with a creative bent as more and more the question asked of marketing folks is "quantify how your idea makes me money?" and less and less "what's the most most creative idea you have?" |
It's a crowded field especially on the left brained side (e.g., advertising and public relations) because people think it's "cool". So if that's you're interest, I'd say being tenacious and creative is what is going to get you far in that world because it's tough to get your foot in the door and you have to have thick skin and then when you do get your foot in the door you are going to have a very short leash to prove yourself. | |
Any specific company you recommend? | If you're at the intern stage, apply liberally. |
Do you have the sides backwards, or do I? | Um, well I think of left brained as creative and right brain analytical? |
How selective is the casino management program at UNLV? | The hotel management program in general is not selective but the casino management program is difficult because it's pretty quantitatively-focused so there's a lot of attrition. |
What do you do for family entertainment in Vegas? | I'm single so that having been said, there's all your typical family stuff to do here: parks, camping, hiking, movies, bowling, etc. |
You don't have any family in Vegas? What's something that you go do with your friends, then? | I'm not from here and my ex-wife hated living here thus why she's my ex. My friends and I go and see concerts, go to bars, we like guns so go shooting sometimes, and most Sundays cook for each other. |
Sounds like a nice life! | It's OK. City is kind of soulless and superficial. |
One of my favorite aspects of Vegas is that if you want your experience to improve, it's usually a strategic $20 tip away... whether that be a tip to upgrade your room when you check in, to skip the long line at a club, to get a table with a great view at dinner... What potential 'Experience' improvements would you recommend in Vegas? | Link to thetwentydollartrick.com |
Vegas or Macau. Which is better? | Better for what? |
Have you read The Stars My Destination by Alfred Bester? | I haven't. |
So basically I should just buy from the half off kiosks? | Yes. |
How do you feel about those who are addicted to gambling and those who have lost everything because of it? | Bad, obviously. |
Late to this ama, are you still taking questions? | Sure! |
Sure buddy. | Do you mean to say that you don't believe me? |
I just got started in hospitality marketing, any advice? | Doing what, exactly? Just be willing to make not a lot of money for awhile and be willing to relocate frequently if you want to move up the ladder. I guess those are the first things that come to mind. |
Have you had any good marketing ideas that you couldn't do due to marketing regulation. | Not necessarily due to regulation but a lot of times you're gun-shy to do a promotion because well, what happens if no one shows up? |
Bastard. | Danka. |
Questions | Answers |
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1) How much sex, drugs, and boozing goes on in the studio? | 1) Sex. Never seen it. heard of it, never seen it. Drugs. On occasion. Boozing. I've been known to have a Whiskey neat while in the studio, nothing overboard. |
2) How do you deal with all the over-inflated egos? | 2)Usually tend to treat them like children. |
3) How much do you make a year? | 3)More than $30k less than $200k haha. |
4) How does someone with zero experience get into your line of work? | 4)Youtube. There's a goldmine of tutorials. |
5) What is the biggest perk/downfall of your job? | 5) Perk: Travel! I love to travel! Downfall: People from my past "suddenly remembering" we're best friends. |
6) Do you believe in any illuminati conspiracies? | 6) A lot of people laugh at that illuminati bullshit. A lot of artists play it up, just to get people talking about their video. It's honestly just a marketing gimmick at this point. |
7) What are the keys to being succesfull in your line of work? | 7) HARD motherfucking WORK. There's no way around it. You need to spend hours mastering your craft before you'll even be considered. |
8) What is the most amount of cash and/or drugs you have seen at once? | 8) Cash: 500k at once. Drugs: I honestly try my hardest to stay away from all that shit. |
9) Who is the most over-rated music star right now? | 9) 2 Chainz & Tyler, the Creator. |
10) What is the most degrading thing you have seen someone do to be around a celebrity? | 10) I've had girls from my home town offer me untolds amount of sexual favours to have me let them meet their favourite singerappemusician. Girls can honestly be the worst. |
2)Usually tend to treat them like children. So, $31,000. | Yes I eat babies for 31k. |
Can you explain why you name these too? | I have below. |
Dont you think Tyler's earlier work was good? I do agree that his new stuff is pretty awful. | I've just really never been a fan of the guy in general. Just my own personal preference I guess. |
I would like to ask you the question #3 again, because as a musician this is actually a line of work I'm considering. | I'd rather not put my income out there. |
For the first 10 years I made really jack shit. A few decent placements here and there, but nothing I could fully live off of. Now I can help my parents out, pay for my school, and be comfortable. | |
6) o_- | Ʌ THE TRIANGLE. |
12) What percent of your success would you attribute to luck/skill? | 12) Luck about 30% the other 70% skill. |
Oh yeah i can understand why. his childish way of reacting to success along with his cult army of teenagers yelling swag im surprised that i still like his music. | I've never seen more white kids drop the N-Word because they think it's acceptable because they want to be edgy like him. |
Here's the sad part: I'm gonna go look up this 2 chains guy/thing now. | Birthday Song. |
Don't ask me why. Just do it. | |
I wonder if hiphopheads has seen this... Couldn't agree more. | If I knew how to cross post, I would have posted in there. |
You still go to school? | Yes indeed! Currently finishing my Bachelor of Commerce with a concentration in International Management. |
That was intended to be a wink. I just realized it's other interpretation. This shit goes deep man... | But...we must go deeper. |
Finally someone who shares that sentiment. He seems akin to sophmore kids who shout fuck at the mall because it's not the social norm. | Honestly, I've never heard it put in better words. Have an up vote. |
Fair enough. I appreciate your reply. | My pleasure, my friend! |
I can't agree more. | Have an up vote for agreeing! |
By mr. 2 chainz I presume? | That would be correct, my good sir. |
There's no science to cross posting really. You just post in two subreddits simultaneously and title them cross posts so people know you're giving credit/letting people know the post exists on other subreddits. | I'm going to pretend I understood exactly what you just said! |
By the way, thanks for the AMA! | And not a problem! |
Dude, wtf? I didn't do shit to you. | I'm sorry man. I'm just at this place in my life where I have to hurt others to feel better about myself. |
I feel dirty. I need to balance this out. Who are two artists who you feel are underrated? | Underrated artists? Logic - I suggest checking out his song "Numbers" annnd D-Pryde. Great rapper. Young dude. From Canada. |
Have you discovered anyone? -Ever had to babysit performers? | "Discovered" - No. I've worked with people before they were famous however. Notably - The Weeknd and Conor Maynard (although that was only mixing and mastering some records). |
Babysit. Oh God. I've been waiting awhile to tell this story. | |
One of my jobs in high school was a studio technician at a local studio in my home town. As a studio technician I was basically there to work all the cable running and mic set-ups within the studio. One rainy night (gotta set the mood ;) ) I get a call from the studio manager telling me the normal studio engineer is out of town and they need me to take over for him for this 13 year old girl whose daddy was paying good money to record her demo. So, I raced to the studio, set-up the session and began the recording process. The records were all demo'd and done for her before hand, she literally just had to go in and lay vocals. Now even in my youth I had a good ear of what sounded good and what was terrible (I'm blessed with perfect pitch to top it off). Every take, this girls father would be bouncing around in the studio shouting "THATS THE TAKE! THIS IS THE ONE!". To the point of it becoming incredibly irritating. Now anyone who works in a studio will tell you, singers will rarely ever get it on the first take. After 5 hours of dealing with this, I eventually kicked them out of the studio for the night because I simply couldn't deal with her father. | |
TL;DR - Father was a Prima Donna - got his ass kicked out of the studio. | |
Was her name Rebecca Black? | Hahahaha. Nope! |
5 hours?? I commend your patience. He would have been gone after 5 minutes if I was in there. | The worst part is they had booked 3 more sessions. I refused to work with them. |
Was the girl's mother a Ma'Donna? | Ba dom tisss. |
Damn! I thought it would match perfectly! | I wouldn't admit it if it was. I'd feel so much shame for not destroying the monster before it almost destroyed the interwebs. |
What is it like working for such a large label? Would you rather work for someone else? How did this come about? | First, thanks for the first question! I was getting weary that this would get buried! |
This is my second label I've worked with directly (through a contract). The first one I was young, naive and signed a stupid contract that did more harm to my career than good. Working for Atlantic is exciting in all honesty. I've never been more comfortable with a major label! I really can't say enough good things about how they've treated me. | |
Would I rather work for someone else? By "someone else" I'm assuming you mean "another label". That being the case, if the terms of the contract were better than what I currently have with Atlantic, I would not hesitate! | |
The gist of how this came about is I've been producing music for just over 10 years, and their A&R department eventually contacted me after hearing an earlier placement of mine. They liked my ideas and my sound and offered me a contract to produce in-house. Luck mixed with a lot of handwork! | |
Hope these are clear and concise enough to answer your questions! | |
Pro Tools or Logic? One really good tip for newbies? I am an engineer of 3 years and about to begin an internship at an artist's home studio. | I'm born and bred on Pro Tools, but I can never undermine Logic. Still a very powerful program. |
I'm a big supporter in it doesn't matter WHAT you use, but HOW you use it. If given the option, I'll still rock FL Studio for production then export to Pro Tools for final mixing and mastering (Yes it's tedious, but it's just my style haha) | |
I'm so familiar and fast with PT now, that I probably won't ever switch. What about any tips? | I always tell people, stick with what works best for you and you're most comfortable with. |
As for tips. Stockpile as many effects, presets, and VST's as you can. You'll never know when you need that one sound to make a record hot. | |
Also, spend a good amount of time creating your own Compression, Reverb and EQ presets. This will help create your signature sound. | |
And just as a general tip for production, have a mobile set-up. ALWAYS. You'll never know when you need to work or have the urge to create! | |
Good tip, man. I actually have the Waves bundle, and a bunch more other plugins, but simply enjoy the simplicity of stock plugins that I rarely use anything else. | I've honestly never used 80% of my effects and VST's but it's good to know they are there if something comes up or styles change! |
Where's the future of music producing heading? Is your job threatenetend by the likes of Spotify and other companies similar to it? What's changed since it (Spotify) has come around? | The future of Music is bleak and exciting all at the same time. It depends on what perspective you look at it from. |
Bleak: Everybody and their Mama is a music producer now. Which has really watered down the quality of music out there. Labels can now by exclusive licenses to records for 19$-35$ then turn around and make a $1,000,000 profit off that song. Not to mention, you can see in a lot of songs out there, mixing, mastering and general creativity is almost stagnant. A prime example of this is the recent song "Pop That" by French Montana. Listening to that song actually hurts my soul if you listen to it with good headphones. The mixing is absolutely horrendous. | |
Exciting: EVERYBODY CAN BE A PRODUCER. The thing about technology becoming so readily available to everyone to create music, is it gives the people who generally didn't have an avenue to create to put their music out and show the world. I personally benefitted a lot from this aspect. Furthermore the need for a label is slowly diminishing. Meaning, artists can now make a sustainable living off being independent. See Macklemore and Ryan Lewis. | |
I don't think Spotify or similar companies threaten MY job. Because no matter what there will always need to be people who make the music that will be listened to. | |
Manager gets 20, booking agent gets 10, so shit after taxes me and ryan have seven percent, TO SPLIT! | That songs on my workout playlist. |
Honestly. A lot of what he says in that song is 100% accurate. I feel bad for artists nowadays :( | |
If the need for a label is slowly diminishing, do you think they will try to have more control over artist tours? I don't know how much they have, I've just always been told that artists only ever make their money from merch. So feel free to prove me wrong if that is not the case. | Go look up what a 360 deal is. |
But essentially yes. Unless you're a high name artist (Drake, Kanye, Lady Gaga, etc.) who owns most of their publishing and a large chunk of their royalties. I can tell you first hand, the industry is panicking with the internet and piracy (See RIAA suing EVERYBODY). As a knee jerk reaction, yes labels are moving towards controlling more and more of what an artist does. | |
Most people being shitty producers, however, make it hard for those of us who have talent and do it well to have any sort of credibility with a label. | A-freakin-men. |
Producers are a dime a dozen these days. Just like artists. It takes a special person to stand out and leave their mark. | |
Back in the day, we had garagebands galore, but it took a special person to stand out and leave their mark. Everything changes, yet stays the same. | That was deep man. Have an up vote. |
How do large labels generally look at more underground genres? Do you ever get bummed out because you really just can't stand the music you're producing, when you know that this person will make boatloads of money off of no talent? | I haven't come across music that absolutely breaks my heart to make. I'm a fan of all genres and sub genres. Except country. Fuck country. Don't ask me why, but the twang just kills my insides. |
But. I guess to try and answer your question. There are songs out there that I sit back and think "Uh...wtf is this shit?". In terms of a mechanical stand point. | |
I like to think of myself as a musician who holds a lot of integrity and love for music so when I see that stuff, I feel it devalues what I do. | |
What do you think would sound better, 100 duck-sized horses or 1 horse-sized duck? | If we could line the 100 duck sized horses in a choir line, and have them attend weekly practices. We might have something. |
Although, the 1 horse-size duck might have an amazing baritone. | |
I'll take the choir. | |
Edit* I'm a retard at spelling apparently. | |
What do you think about "trap" producers such as Southside, Lex Luger, Sonny Digital, etc. I know they are successful (plaques on the wall, radio hits, Grammy nominations) and I personally like the sound. But sometimes I feel like they are copy cats of each other, and sound way too much alike. Opinion? | I'm hot and cold on trap producers. Their sound is too easily duplicated and they literally all sound the same. I'm usually good at picking out who produced one song, but with them, it's literally like they have the same project files. |
I'll never knock their success, however. They're doing something right and appealing to the masses. | |
While I have you here, another question. Ever work with Mike Posner? | No! But he's an amazing writer! Amazing singer. Definitely doesn't get the exposure he deserves. Him and Mason killed Bieber's Boyfriend. |
Some respect for MDL! that's what I like to see. he is so dope.. murdered that NY NY beat. | He's a really great guy honestly. I've learned about 85% of my craft through him. |
That NY, NY beat was deadly. | |
He's an all around really talented guy. Check out his YouTube videos of him making beats in his dorm room at duke. Also, you mentioned that you use FL. I do too. What's the best way to switch up your drum styles. My music has been sounding kinda stagnant lately. I find myself using the same drum patterns and sounds in almost every project. How do you get those (I like to call em..) "J. Cole" drums outta FL? | Ignore the step counter and start playing with the piano roll for making beats. You can make interesting drum patterns! Other than that, MIDI it up! Which is essentially the same thing, but with hardware. |
Hell yea, love my midi. Creativity just flows so much better with the hardware. Thanks for all the input man. If you ever find yourself in Nashville TN hit me up. I won't kill you. Lol. | That's the biggest stipulation I have for friendship. You have passed! Hahaha, sounds good my friend! |
Do you play any instruments? Does it help you in the studio? Do you ever lay tracks or dubs for your projects? | I taught myself to play the piano when I was 14! And yes! Immensely. With midi technology it's essential. I can literally play any instrument through my midi board. I do both, depending on the project/genre. Never try to limit myself. |
What do you think the music of the future will sound like? | More inclusive. Hip-hop doesn't take anymore talent other than being clever with words (and even thats a stretch for some artists). I think you'll see Hip-Hop transform into the one genre that transcends race, gender, orientation, etc etc. |
Mechanically. I think it'll start to sound more and more electronic influenced. I think a lot of genre lines will be very very blurry within the next 10-15 years. | |
What type of car do you drive? | Yesterday I was whipping around in a badass Mustang...on my great grandparents farm...it was a horse is what I'm trying to say haha. |
And nothing special! I like to live unassuming, BMW 323i - 2008! | |
Also I was wondering about the process from music production to track release, do the artists choose from a range of various beats from the label producers (I think I read that somewhere) and lay down vocals on them or do you work with some of them collab style? | For Hip-hop/R&B/Pop modern genres, you'd be hard pressed to find an artist who just doesn't get flooded with beats and just pick and choose.From either in-house or independent producers. |
There are still a few great artists out there however who sit down with the producers and churn out really meaningful songs! | |
Oh ok. | Not a problem, my friend! |
How does a musician these days get signed up for a label? I've heard that they look more for image than talent. | Building a brand around ones self is crucial. Basically. If theres something you can do that you think a record label would have to pay money to have done, do it before the come looking. You'll be more attractive to them. Build an image, brand, fan base, personality, sound etc. |
TL;DR - Labels are lazy. | |
Who haven't you worked with, but would like to? | Haha, I understood! |
Sorry, awkward grammar. | I would LOVE to work with Eminem. Would sacrifice a small Brazilian boy to get that opportunity. |
Hi, I have a couple things to ask! 1) I use fl studio for everything , what vsts do you use? 2) Why Pro Tools over fl studio for mastering? 3) Would you rather fight 100 duck suzed Trinidad James' or 1 Trinidad James sized duck? | 1) Magician never reveals his secrets. However. I'll tell you Nexus is a great tool. One of my favourite despite its commonality. |
2) I originally just used it in the infancy of my career to help myself feel more professional. When it comes down to it, I honestly believe FL has the same power as Pro Tools if you know how to use it properly. At this point it's more habit and familiarity. | |
3) FINALLY. 100 Duck sized Trinidad James. When I was a kid, my parents always had a problem when we went to ponds where I'd chase and try and kick and punch ducks. I'm a seasoned pro. | |
Biggest up and coming producer in your opinion ? | I love Clams Casino's work! Right now I'd say him! |
Nice! I'll check him out. Have you worked with MdL ? | He's a good friend of mine, actually! |
As a producer, what do you actually "do" in the studio? You're obviously not the tracking engineer or the mixing/mastering engineers ... so what are you doing in the studio? | Step 1: Sit down in front of keyboard Step 2: Put sounds together Step 3: ??? Step 4: PROFIT! |
In all honesty, I make the music that you hear. Whether it be through playing live instruments, or synthetic sounds (mostly synthetic for me). | |
Thanks for the response. I'm a musician myself, though have never (and likely will never) get to the point where a producer becomes involved, so thanks for the clarification. 1) Since you're making the sounds/instrumentation, does that have any effecgt on songwriting credits? If so, what sort of litmus test exists for this (kind of hinting at the screenwriters' type deal)? 2) How does the role of a producer with a real band (think Mumford & Sons) contrast with that of a producer in your position (sorry if i'm assuming too much, but it seems you're a pop/hiphop/electronic leaning producer)? | In modern music, you can get a song writing credit for simply being in the studio and saying "yeah that sounds good". It's all really messed up. Unless I'm asked, I never really delve into song writing duties. There's no real "test" that I'm aware of. A producer for a band, someone like Mutt Lange, kind of gives the band direction and ideas for the entire record. Where as I make individual tracks. |
RE: #4. If you had said I-V-VI-IV I would have /threaded the shit out of this thread. Cheers! | Hahaha, I knew that was coming. I debated saying it just to see the reaction :P. |
Because of your success is it a lot harder to make genuine friends? Do you have a set core of friends you only go out with? Do you have a hard time trusting people now ? | I try to stay away from telling people about my career until they get to know me. Me being in school, it makes it a lot harder. Word travels fast. I do have a great core of friends who have been with me since the beginning, they definitely keep me grounded and humble. |
In particular, I find it hard to trust new women (I'm currently single because of this...ladies ;) ) as soon as a lot of them find out what I do, who I've worked with, my bank account, etc etc, it's like the crazy gene kicks in and they see me as a piggy bank. | |
However, I have met a lot of new people that are really cool and don't just like me because of my success and what I do! | |
It's definitely the catch-22 of this job. | |
Do you work in LA? | No sir! I'll be there in January, however! |
Nice! you just visiting or moving ? | Studio session actually! I'll never move to the States. I've had the opportunity, but, I enjoy where I live now :D. |
Yea, the city gets to be a little to much sometimes. lets grab a BEER! | If you don't rape and kill me, I'm down. Inbox me, I'll keep you posted. |
Do you ever think about making an album of your own? If not, why? | Funny you should ask. |
I'm in the process of finishing a full-length instrumental album! I've always wanted to create an album of my own and have always been fond of concept albums! Unfortunately I wasn't born with pipes to sing. | |
What genre of music ? Would you start doing sets ? | It's a blend of a lot of genres. Very piano and orchestra based. Although I produce mostly modern music, I'm in love with orchestras! I'll be conducting one in LA this January! |
As for sets. Maybe. One of my best friends is a DJ and usually when I have a new record, he spins it to test the record out in a live setting. That's about as close as I think I'll go to live sets! | |
Sound kinda similar to stuff I'm working on (though I'm sure yours will sound a lot more professional!). Is it going to be widely released, or is it something hat you can hook us up with a Bandcamp link or something? I'm sure more people than just I would like to hear it. | It's under wraps at the moment, but, since the overwhelming response I've gotten on this AMA, I may begin to leak some of it over reddit to get a response ;) |
So, I Dj mainly Electro House, and want to learn how to produce. I have purchased some midi controllers and am having a hard time mapping them etc. I know nobody that has any experience with these things, and i'm having a hard time teaching myself. What would you recommend I should do? | YOUTUBE. Youtube is a godsend for up and coming producers. |
Also how hard is it to get into the industry? | It took me 10 years to sign have my first contract offered to me. 6 for my first placement. It's about persistence. I'd say it's as hard as making the NFL. You need to pay your dues and put in the work. There's no real set formula. |
Also i forgot to ask, Did you go to school for this, or did you come up from Youtube? | I went to school/still going to school for business (working on my second business degree currently) I was however accepted to 3 music schools in the US but chose to decline there offers for a normal education. Never regretted the decision! A lot of it has come from working with other producers, yes Youtube, and trial and error! |
2 chainz (tity boi) has put his time in though, he's been around since Luda came out with dtp. Say what you want about his music (he has put out some good songs: Link to www.youtube.com ), he's no overnight success. | Have an up vote for facts. |
Have you ever stepped on someones toes to get where you're at right now ? | I've always tried to maintain some sort of professional and friendly attitude in my journey through this industry. Have I sent very strongly worded emails to people, yes. Have I intentionally thrown someone under the bus to advance my career, never. That's just not the type of person I am. |
Do you usually finish a song before starting another one? How long does it take you to finish a track for an artist ? | At any given time, I have about 15 songs on the go. Some are for artists. Some are for my catalogue. |
And honestly depends. Sometimes I get on what I call "Highs" and I can churn out 2-3 songs a day (not full mastered mind you). | |
Mood is a big factor for me. I find it hard to create something that i'm not in the mood for at that time. Does this ever happen to you ? | Sometimes I can put myself int he mindset of what I want to create even with the external circumstances. But 95% of what I create is based on my current mood. If I feel like getting crazy, I'll churn out a nice party record. If I'm feeling in the dumps, I'll churn out a sad slow piano piece. Mood does dictate a lot of what I do. But it doesn't 100% control what I create. |
Dude i just want to let you know. I took my pre work out like 30 minuets ago thinking i was going to the gym. Now i'm bouncing off the walls. | I drank my pre-workout before each exam this semester. I wrote a 12 page exam in 45 minutes. I know exactly what you're going through. Best of luck sleeping tonight my friend ;) |
Any chance you could check out my demos? I was also wondering what you you thought of MPC's or maybe using software for drums... Thanks! Link to soundcloud.com. | You have some solid compositions here, my friend! The recording is a bit shotty, but as for content, there's definitely emotion and talent here. Keep it up! |
MPC's? I've used a few MPC's in my days. They're great! If I remember correctly, Just Blaze still uses an MPC for just about every record he does. I primarily use software or synthetic drums, if you will. If you have the technological know how, and musical knowledge, a good producer can make fake drums sound like they were played live! | |
Thanks Man! I recorded it using a really cheap amp and garage band so that probably explains the extreme Lo-Fi sound... What software would you recommend for synthetic drums? | Mostly VST's of Midi drums the Virus has a lot of amazing drums that I love to use. Other than that. Big name producers won't tell you this, but, you can find every kind of drum you want floating around the internet. After that, it's all about how you process them! |
DAW of choice? | FL Studio for actually creating the the work. Pro Tools for mixing and mastering! |
My perceptions of music producers is they are all guys in the 50's with graying ponytails, a coke habit and drive around in sports cars. how accurate is that? | Well. Very inaccurate. If you see me walking down the street or on campus, unless I'm wearing my watch, you'd have no idea I make music. I look like your typical athletic college kid. |
100 duck sized horses or 1 horse sized duck? | 100 duck sized horses. |
Hello. This has been hugely useful for me. I'm a sophomore in the Production Studies in Performing Arts, Audio Technology program, at Clemson University in South Carolina. I'd love to be pulled into the studio world or the live sound world. Other than work hard and network like crazy, what tips do you have for me to get into the industry? | Interning is always a good way to get a real look at what the industry is like. Other than that. Depending on what you wanna do, you need to build a brand around yourself and develop your own following. Eventually labels will come knocking. |
1)Favorite salad dressing. 2)Top 3 artists who make/made great producers? ex-dr dre and the like. 3)Have you listened to any music by Allen Stone? He seems to break up the "bland talentless" bunch nowadays with some serious soul! | 1) Thousand Islands 2) a. Eminem b. J.Cole c. the OLD will.i.am 3)Can't say I have! |
, congrats on the awesome job! Second, I've been an amateur producer for about a decade now. I'm ready to take it to the next level and become a professional engineer. What do you recommend? | Upgrade your home studio. |
Get some high quality studio monitors. High-end computer. Solid mixing board (although not needed with a good DAW). Start beginning to try and master every major DAW. | |
And something I like to do. Especially now a days. To keep your ear sharp. Listen to as much mainstream music as possible and pick out the faults in the mixing and mastering. It'll help tune your own ear when you're working! |
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